Sahar Yona leverages a viral TikTok video to build her own successful locksmith business in New York City.
Sahar Yona is growing her business, Locksmith Girl of NYC, by capitalizing on her unique position as a female locksmith in a male-dominated industry. After a TikTok video highlighting her availability for women who feel unsafe asking men to pick locks at night garnered over 600,000 views, Yona has seen a significant increase in clientele. The 27-year-old business owner transitioned from a subcontractor to a self-employed locksmith in November 2024 to gain more autonomy and higher earnings. While she currently works solo and maintains a 24-hour availability, Yona is now scouting for a physical storefront to expand her reach. Industry experts note that while women make up less than 1% of the country's installation and repair workers, the trade is becoming increasingly popular for mechanically inclined women. Yona attributes her success to a "go-getter" personality and a commitment to providing a patient, light-handed service for her customers.