Cracker Barrel CEO Julie Masino to step down as David Deno takes over leadership of the iconic American restaurant chain.
Cracker Barrel announced that Julie Masino will step down as CEO on August 10, with David Deno taking over the leadership role. Masino will remain in an advisory capacity until October 9 to ensure a smooth transition. The leadership change follows a period of tumultuous rebranding efforts that sparked significant customer backlash last summer. Under Masino's leadership, the company attempted a $700 million overhaul that included a revamped menu and changes to the restaurant interiors. However, the chain quickly reversed course after customers criticized the removal of the signature "Old Timer" logo and the loss of the general store feel. The company has since restored the original look and is now focusing on its core brand. David Deno, the former Bloomin' Brands CEO, aims to focus on profitable growth and guest experience. The move comes as the company seeks to strengthen its financial outlook for fiscal year 2026, following a sale-leaseback transaction and the sale of its Maple Street Biscuit Company business to sharpen its focus on the core Cracker Barrel brand.