Julie Masino to step down as Cracker Barrel CEO as David Deno takes over leadership
Cracker Barrel announced on Monday that Julie Masino will step down as the company's chief executive officer on August 10. David Deno, a veteran restaurant and retail executive who previously led Bloomin' Brands, will succeed Masino as CEO and join the board of directors. Masino will remain with the company in an advisory capacity until October 9 to ensure a smooth transition. This leadership change follows a period of significant customer backlash regarding a failed attempt to rebrand the chain's logo and interior design. While Masino introduced several innovations, including a revamped menu and modernized dining rooms, the immediate reaction from fans was largely negative. President Trump said the company should return to its original logo and admit the mistake based on customer feedback. Despite the initial controversy, the company's sales trends have begun to improve in recent months. David Deno is expected to focus on driving profitable growth and maintaining the brand's iconic country hospitality.