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7 Brew Coffee shops in the Milwaukee area experience heavy traffic and long lines for a limited-edition toy giveaway.

7 Brew coffee shops across the Milwaukee area experienced heavy traffic and long lines on Monday as customers sought a limited-edition "7 Brew Doh" squishy toy. The promotion, part of a 7 Brew nationwide "Jackpot Day," offered a free toy to customers who purchased two medium or large drinks between 7 a.m. and 7 p.m. The Brew Doh is a coffee-themed version of the popular NeeDoh sensory toy, which is designed to be squeezed and stretched. The giveaway resulted in significant traffic congestion and backups at several locations, including Glendale and Brookfield. In Glendale, police were aware of the traffic backups but reported no calls regarding the congestion. In Brookfield, police assisted with directing traffic as crowds gathered. Some customers reported waiting up to two hours in line to receive the toy, which came in two designs: "Cultivate Kindness" and "Rise and Grind."

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