Phil Schiller steps down as Apple App Store head, transitioning to Apple Fellow role.
Phil Schiller has stepped down from his position as the head of Apple’s App Store, a role he held since 2015. Schiller has been with the company since 1987, with the exception of a four-year break.
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In his new role as an Apple Fellow, he will work on unspecified projects, which is considered a step toward his eventual retirement. Apple will delegate the day-to-day operations of the App Store to Carson Oliver, who has been with the company for over 14 years. The App Store is also being moved from the marketing department to the services division, which is headed by Eddy Cue. Schiller’s departure follows a series of high-level executive exits at Apple. Recent departures include chief operating officer Jeff Williams, vice president Lisa Jackson, and general counsel Kate Adams. Jennifer Bailey is set to retire in October. Additionally, Paul Meade joined OpenAI, leaving Apple to manage the Vision Pro headset. Following these departures, the new CEO, John Ternus, will lead the effort to repopulate the company's leadership ranks.