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Born United must pay Buc-ee’s $850,000 for using the brand's trademarked beaver mascot on clothing products.
Born United, a North Charleston clothing company, was ordered to pay Buc-ee’s $850,000 for trademark infringement. The Texas-based gas station brand filed a federal lawsuit against Born United in June of last year.
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The dispute arose because Born United used Buc-ee’s beaver mascot on its patriotic-themed clothing and merchandise. Under the judge’s settlement order, Born United is permanently restrained from using the beaver logo or any mark confusingly similar to the beaver. The company must also destroy all products bearing the beaver logo and remove all advertisements featuring the mascot. If Born United violates the terms of the judgment, the company will be liable for its own and Buc-ee’s attorney’s fees.