Julianne Holt-Lunstad and Noreena Hertz analyze the growing 'loneliness economy' as businesses attempt to monetize human connection.
The 'loneliness economy' is rapidly expanding as startups and companies increasingly offer paid solutions to combat social isolation. Julianne Holt-Lunstad, a prominent researcher on loneliness, and Noreena Hertz, who coined the term 'loneliness economy,' are both observing this trend. While many businesses aim to solve the 'customer problem' of loneliness through apps, coworking spaces, and paid social clubs, experts warn that human connection is difficult to commodify. Holt-Lunstad notes that while apps can mask symptoms of loneliness, they may not always fulfill underlying social needs, comparing it to drinking water rather than just feeling less thirsty. Experts also highlight that the privatization of community has led to boutique fitness centers and private clubs, often at a premium price. This shift can create inequities, as those with lower incomes may struggle to afford paid social experiences. While some founders, such as Sahil Shirazee and Karen Harris, argue that a subscription model provides necessary structure and peer-to-peer interaction, others suggest that the need for community remains a complex issue involving government investment and societal shifts rather than just individual purchases.