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Consumer Reports investigation reveals that Uber and Lyft use surveillance pricing to show different fares for nearby riders.
Consumer Reports revealed that two people standing next to each other requesting the same ride at the same time may be shown different prices. Most riders are unaware of these price differences.
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Uber stated that the crossed-out prices shown in the app are historical comparisons rather than active deals. Both Uber and Lyft stated that their share of the cost of these price differences is lower than what Consumer Reports found. States such as Maryland and Connecticut have enacted restrictions on surveillance pricing. California, Pennsylvania, and and New York are currently considering bans on the practice.