Darren Thomas warns California drivers of rising tire costs as new efficiency standards take effect
Darren Thomas, President and CEO of Dunlop Tires North America, warned consumers that new California tire regulations will likely lead to higher prices for drivers. During a press conference on Monday, Thomas stated that the costs of implementing the new standards will be passed onto the consumer, potentially increasing prices by 15 to 20 percent. While the California Energy Commission (CEC) argues the rules will save drivers billions of dollars in fuel costs and reduce carbon dioxide emissions, tire manufacturers expressed concern over the complexity of the regulations. Thomas noted that under-inflated tires currently cause a greater loss in mileage than the new rules aim to address. The CEC maintains that the standards will not compromise safety or durability. The regulations, which began as a framework in 2003, will start their first phase in 2029. Manufacturers like Falken and Dunlop, both owned by Sumitomo Rubber Industries of Japan, are working with the state to help guide the conversation for the best possible outcome.