🕒 Created

Juul Labs CEO K.C. Crosthwaite announces new e-cigarette version with optional age-verification system.

Juul Labs CEO K.C. Crosthwaite announced that the company received federal permission to sell an updated version of its top-selling e-cigarette. The Food and Drug Administration authorized the new device, branded as Juul2, which includes an optional age-verification system designed to prevent underage use. This marks the first time the company has received such an approval since its launch over a decade ago. This decision follows a period of which Juul Labs has faced significant legal and financial challenges, including laying off hundreds of employees and paying approximately $3 billion in settlements regarding teen use. To mitigate these risks, the company discontinued several popular teen-favored flavors in 2019. The new Juul2 device can be unlocked via an online app that provides adult consumers with real-time data and the ability to lock the device to prevent use by others. The Food and Drug Administration noted that the authorization is not an endorsement for non-smokers, but rather a tool for adult smokers to reduce their exposure to carcinogens. Studies show that between 20% and 50% of smokers who used Juul products were able to quit smoking within six weeks.

Sources