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Helen Reid is a London-based reporter covering the European retail sector through a global lens.
Helen Reid is a London-based reporter who covers the European retail sector through a global lens. She focuses on major companies such as Adidas, H&M, Ikea, and Inditex while analyzing corporate strategy, consumer trends, and regulatory changes. Reid also covers major supermarket groups including Ahold Delhaize, Carrefour, and Casino. Her work highlights a special interest in sustainability and how investors push for communication and change within companies. Previously, Reid was based in Johannesburg, where she covered the mining industry.