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General Mills removes artificial colors from all U.S. cereal products

General Mills has officially removed synthetic color additives from all of its cereal offerings in the United States. The food manufacturing giant, which produces popular brands like Lucky Charms and Trix, announced that 90% of its U.S. retail portfolio has already completed this transition. The company plans to reach 100% completion for its entire retail portfolio, including fruit snacks and baking products, by the end of 2027. Bethany Quam, president of Big G Cereal at General Mills, stated that the move reflects the company's commitment to evolving with consumer needs while providing quality and value. The transition involves replacing artificial dyes with fruit- and vegetable-based colors, as well as colors derived from spices like paprika and turmeric. This initiative aligns with the "Make America Healthy Again" campaign led by Health and Human Services Secretary Robert F. Kennedy Jr. The company has already successfully removed artificial colors from all K-12 school foods, a milestone achieved in March 2026.

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