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John Ternus to lead Apple's first product launch as new CEO during September 9 iPhone announcement

John Ternus will lead Apple's first product launch as the new CEO, succeeding Tim Cook. The company is scheduled to host a keynote event on September 9 at the Steve Jobs Theater to unveil its latest products, including a first foldable iPhone, which is expected to start at a price point of $2,000 or more. Analysts from KeyBanc Capital Markets and Citi have predicted that the new foldable device, referred to as the iPhone Ultra, will be a significant addition to the product lineup. However, KeyBanc Capital Markets suggests that the lack of a base iPhone 18 model during this launch cycle may lead to a focus on more expensive Pro models. KeyBanc Capital Markets also predicts price increases for the iPhone 18 Pro and iPhone 18 Pro Max. While Apple's stock has historically shown a modest decline immediately following iPhone reveal days, the upcoming event marks a transition for the company under new leadership. The administration of the company is also navigating a memory chip shortage that has pushed prices higher, impacting profit margins.

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