John Ternus takes over as Apple chief executive and leads the company's first major hardware release run.
John Ternus became the chief executive of Apple on September 1, replacing Tim Cook, who moved to the role of executive chairman. Ternus, a hardware engineer by background, will lead the company's first major run of device releases, which includes new form factors such as a foldable iPhone and a touch-screen MacBook.
Show the rest of this summary
These new products are expected to be released across 2026, 2027, and beyond. The September 9 event, which is the first product launch run by Ternus, features a premium-focused lineup that excludes an entry-level iPhone until spring 2027. Apple has also addressed artificial intelligence by rebuilding Siri on a custom Google Gemini model. The company settled a $250 million class action lawsuit regarding AI features marketed before they were ready. While the foldable iPhone is reported to be a book-fold design with a 7.6-inch inner display, Apple has not confirmed the specific hardware specifications. The new hardware strategy focuses on differentiated devices while licensing a frontier model for the assistant.