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John Ternus takes over as the new CEO of Apple, succeeding Tim Cook after a 15-year tenure.

John Ternus began his first day as the CEO of Apple on Tuesday, succeeding Tim Cook, who led the company for 15 years. During Cook's tenure, the company's value reached $4.6 trillion.

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Tim Cook will remain with the company as the executive chairman of the board. John Ternus takes the helm during a period of significant industry upheaval caused by the rise of artificial intelligence. The new CEO will manage the company's efforts to catch up with rivals in the AI space while addressing supply chain issues and component shortages. John Ternus previously worked on several of Apple's signature products, including the Apple Watch, AirPods, and Apple Vision Pro. He will lead the upcoming hardware launch event in Cupertino, California, next week, which will feature the latest iPhone models.

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