Ebert Velasquez Ramos benefits from new startup app that helps McDonald's workers overcome transportation hurdles
Ebert Velasquez Ramos, a new high school graduate working at a McDonald's in Morningside, Maryland, is utilizing a new startup app called Escalate to ensure he arrives at work on time. The app, created by Sienna Daniel and Sean Segal, provides workers with last-minute support such as Uber vouchers, grocery gift cards, and childcare assistance. By offering these practical solutions, the app aims to solve the absenteeism problem that costs businesses thousands of dollars in lost productivity and customer service. For the Hopkins-Navies Ford Management franchise, the app has significantly reduced callouts, helping to maintain consistent staffing and customer satisfaction. Escalate's founders believe that by stabilizing the practical problems workers face, companies can improve employee retention and reduce costs. The startup plans to scale the app to other industries and more McDonald's franchise owners across the country.