Cory Clemetson positions Primm Valley Resort & Casino as a more affordable alternative to Las Vegas.
Cory Clemetson, president of Primm South Real Estate Company, is positioning Primm Valley Resort & Casino as a more affordable alternative to Las Vegas. The resort is aiming to attract travelers who are frustrated by high prices and resort fees in the city.
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By offering zero resort fees and lower-cost stays, Primm Valley is attempting to reposition itself as a value-driven destination. Clemetson noted that private equity companies have made Las Vegas less affordable by adding various fees. In contrast, Primm Valley recently avoided a planned closure by striking a last-minute deal with Terrible's to assume management control. The property reopened on July 22, and the resort is currently matching previously earned rewards tiers for returning customers. Looking ahead, Clemetson indicated that table games could return quickly, and the town's other shuttered resort, Buffalo Bill's, could eventually reopen. He also highlighted the planned Southern Nevada Supplemental Airport as a strategic advantage for the town's long-term future.