🕒 Created

Target Corporation Launches New Beauty Studio Destination in Over 600 Stores

Target Corporation will launch Target Beauty Studio on Sept. 10, a new prestige beauty destination across more than 600 stores and online. The initiative features over 1,600 products from 90 brands, with more than two-thirds of the brands being new to the retailer. The studio aims to combine Target's merchandising authority with an elevated, discovery-led shopping experience, offering specialty-level presentation and personalized guidance from dedicated Beauty Advisors. Amanda Nusz, senior vice president of merchandising, essentials and beauty for Target, stated that the studio is designed to be an inspiring destination for shoppers to explore new trends in skincare, makeup, haircare, and fragrance. The new space will feature rotating product features, a dedicated minis assortment, and exclusive Target Circle offers. This launch follows the end of Target's shop-in-shop partnership with Ulta Beauty. The administration announced that the new beauty studio will be a powerful example of how the retailer's merchandising authority comes to life through an elevated guest experience.

Sources