Nike will exit the S&P 100 index on September 21 after a multiyear decline in market value

During fiscal 2026, Nike reported revenue of $46.4 billion, a 2% decrease on a currency-neutral basis. The company faced challenges in Greater China, where sales fell 17% on a constant-currency basis in the fourth quarter. Additionally, the direct-to-consumer business saw a 6% revenue decline, while wholesale revenue increased by 6%. CEO Elliott Hill is leading a turnaround strategy focused on rebuilding wholesale relationships, reducing excess inventory, and returning the brand's emphasis to performance products. Hill stated that the company is making structural improvements to lay the groundwork for its Sport Offense, aiming for consistent execution and improved profitability. The company is also moving to take greater control over online distribution in China to compete with brands like Hoka and On.