Oura officially filed to go public on September 3, following a period of market dominance in the smart ring industry.
Oura officially filed to go public on September 3. The Finnish company reported revenue of $1.21 billion for the nine months ended June 30, and sold 3.6 million rings over the past year.
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The company recently launched the Oura Ring 5, which is its slimmest and lightest model to date. While Oura has led the market, several competitors are emerging. Circular announced an upcoming Ring 3 series featuring integrated NFC chips for contactless payments and haptic vibrations. RingConn launched the Gen 3 model in May, which includes vascular health insights and vibration alerts. Samsung entered the market in 2024 with the Galaxy Ring, priced at $399. Other contenders include Ultrahuman, which raised $70 million to develop rings capable of running software directly on the device. Dreame also entered the market with a ring featuring a touchpad and haptic alerts. The smart ring market is expanding to include features such as sleep apnea detection, AFib detection, and on-device processing.