Sam's Club introduces a new chicken shawarma kit to provide families with a convenient and affordable dinner option.
Sam's Club launched a new Member's Mark Chicken Shawarma Kit, priced at just under $16, to help families manage rising food costs. The 37-ounce meal includes six pitas, fully cooked chicken shawarma, bruschetta, feta cheese, and two types of sauces. Retailers are increasingly competing for the dinner budget of busy families by offering prepared meals that serve as an alternative to cooking from scratch or ordering takeout. Laura Burkemper, the founder and CEO of SCALEBLAZER, noted that warehouse clubs are competing on the value of time, providing quick and affordable solutions for consumers. While many shoppers have praised the kit for its convenience and flavor, some reviewers noted that the portions may not be sufficient to fill all six pitas. Bryan Gildenberg, the founder and CEO of Confluencer Commerce, observed that Sam's Club members are often more price-sensitive than those at rival warehouse clubs like Costco.