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Shein shares fall during Hong Kong stock market debut after failed attempts to list in the US and UK

Shein shares fell by as much as 10% in early trading during the company's stock market debut in Hong Kong. The firm, which was valued at approximately $26.3bn at the time of the listing, raised 13.6 billion Hong Kong dollars ($1.7bn) from the sale. This debut follows failed attempts to list in the US and UK due to concerns regarding labor practices, environmental impact, and regulatory scrutiny. The company, which was founded in China in 2008 and is headquartered in Singapore, reached 160 markets worldwide. Chief financial officer Leigh Gui stated that the company's model of selling large numbers of small orders with rapid payment options now reaches about 160 markets worldwide. The firm reported having more than 273 million active customers who placed more than a billion orders in the year to the end of March 2026. The company faces challenges including heated competition, trade tensions, and higher costs. The firm reported a $99m quarterly loss in July as sales slowed after the US struck down an import duty exemption on small packages. The European Union has also imposed a tax on low-value imports.

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