Toyota Motor faces limited inventory of the RAV4 model as high demand continues to drive sales.

Toyota announced that the new versions of the RAV4 will be sold exclusively as hybrids. Production will be initially limited and then steadily increase over time. This shift to an all-hybrid lineup is intended to address the growing consumer preference for hybrid vehicles, which accounted for more than 18% of U.S. vehicle sales in 2026. Despite the limited supply, Toyota's U.S. sales through July 2026 remain up 0.3%. Experts suggest that brand loyalty may prevent significant sales losses, as consumers who purchase a Toyota vehicle typically remain with the brand for multiple purchases. Dealers are currently reporting that while customers may have to wait weeks or months for a vehicle, the high demand for the RAV4 remains steady.