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Chris Murphy identifies 'AI food slop' as a growing trend in restaurant menus and signage

Chris Murphy observed that many brick-and-mortar establishments are increasingly using AI-generated images, often referred to as 'AI food slop,' to display menu items and signage. These images frequently feature surreal or disturbing attributes, such as a Reuben sandwich that looks like a 'vomit pic' or a burrito with a holey texture that can trigger trypophobia in some viewers. Small business owners are adopting these graphics due to rising costs and tight margins, using AI as a cost-effective alternative to traditional photography. However, many customers and professionals express a visceral reaction to the 'unnatural' look of the images. Food photographer Emily Hawkes noted that while AI is convenient, it can struggle to capture the 'appetite appeal' of real food, which customers use to judge the quality of they will be served. Some establishments are even pushing back against the trend. Jill Winger, co-owner of Chugwater Soda Fountain, promoted her business using a handwritten sign stating they would not use AI flyers or photos. This shift reflects a broader public sentiment where a majority of adults under 30 are more concerned than excited about AI technology.

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