Victoria Gordon uses extreme cleaning videos to reduce the stigma surrounding hoarding disorder and mental health.
Victoria Gordon, an extreme cleaner from Lincoln, is utilizing her online presence to educate the public on hoarding disorder. By documenting her work on crime scenes and hoarded homes, Gordon highlights that hoarding is a mental health condition rather than a simple lack of effort. Experts suggest that the popularity of these videos stems from a natural human curiosity and a desire for resolution. Dr. Wasim Ahmed, a senior lecturer in marketing, notes that short-form videos provide a sense of control and satisfaction by showing a clear problem and a clear ending. Gordon aims to raise awareness to prevent people from being judgmental. She notes that many of her followers are hoarders themselves, and her content helps them feel less isolated. By showcasing the 'before and after' transformations, Gordon helps viewers find the courage to seek professional help or hire a cleaner to improve their living conditions.