Ferrari CEO Benedetto Vigna confirms the company is satisfied with the launch of the new Luce all-electric vehicle.
Ferrari CEO Benedetto Vigna stated on Thursday that the company is highly satisfied with the launch of the Luce, its first all-electric vehicle. Despite receiving significant criticism and a notable decline in shares following its debut, Vigna maintained that the automaker would not change anything about the launch. The Luce, designed by former Apple design chief Jony Ive, features a minimalistic interior and a bubbly exterior, representing a departure from traditional Ferrari aesthetics. While the company did not disclose specific order numbers, reports indicate that the Luce reached its 2026 sales target in less than two months, driven largely by strong demand from China. The initial production run is considered sold out for its primary target demographic. Vigna noted that the tiered rollout of the vehicle's interior and development videos helped consumers understand the new features. The launch successfully expanded Ferrari's portfolio and met its revenue goals, fulfilling its mission to introduce a new electric model to the market.