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Ford Motor announced a new midsize electric truck called the Fathom with a starting price of $28,350.

Ford Motor announced that its new midsize electric truck, named the Fathom, will feature a starting price of $28,350. The vehicle is the first to be built on the company's new Universal Electric Vehicle (UEV) platform, which aims to make electric vehicles more cost-competitive with gas-powered counterparts. To achieve this price point, Ford Motor utilizes a new assembly tree manufacturing process at its Louisville Assembly Plant. This method allows for parallel assembly of the vehicle's front, rear, and middle sections, reducing labor and component costs. The Fathom will include high-resolution touch screens, integrated Apple Maps, and the option for Ford's Blue Cruise hands-free driving system. While the Fathom offers more features than the Slate Truck, a competing DIY-focused vehicle, it remains a competitive option in the market. Pre-orders for the Fathom are scheduled to begin in early 2027, with customer deliveries expected to later in the same year.

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