General Motors plans to launch a native AI assistant and utilize AI-driven design to streamline vehicle production.
General Motors is expanding its technological footprint by launching a native AI assistant later this year. Anna Santos, GM's director of product management of voice and AI/machine learning, stated that the new system will be more deeply integrated with vehicle knowledge and OnStar intelligence than the general-purpose Gemini AI assistant. The goal is to provide a more tailored experience for customers, including predictive maintenance and auto-focused features like a 'kids setting' for interior controls. Simultaneously, the administration of the company is leveraging AI to overhaul its design process. Sterling Anderson, GM's new chief product officer, noted that AI-driven design can reduce the product development cycle from five years to two years. By using thousands of simulations, GM aims to cut costs and hit performance goals faster. The 2027 Chevrolet Silverado will be the first product to market with this AI-focused design, featuring a V8 engine that underwent thousands of simulations to save 20% in development costs. While the company aims for faster production, observers note that the speed of development must be balanced with ensuring the vehicles actually work in real-world scenarios.