Tatiana Kim's Wildberries faces significant logistics damage and financial losses following a series of Ukrainian drone strikes across Russia.
Ukrainian long-range drone strikes have targeted several warehouses belonging to Wildberries, Russia's largest online retailer. The strikes have damaged approximately 10% of the company's logistics hubs, resulting in estimated losses of up to 150 billion rubles ($1.9 billion) for small and medium-sized businesses using the platform. While the Russian government denies that Wildberries primarily supplies the military, the company offers over 78,000 items used on the battlefield, including body armor and drone components. Tatiana Kim, the founder of Wildberries, stated that the company is discussing potential tax relief and other measures with Russian authorities to assist affected entrepreneurs. The administration acknowledged the economic difficulty caused by the strikes, noting the impact on both the company and the small businesses that rely on it. These attacks bring the war closer to home for Russian civilians, as the logistics centers serve as vital infrastructure for both consumer goods and military supplies. Experts suggest that the financial costs of these strikes may also impact the inner circle of President Vladimir Putin, as several high-ranking officials hold significant stakes in the company.
Sources
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How Ukraine's strikes on Wildberries warehouses put Russians in a real jam
The Kyiv Independent
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Russian Offensive Campaign Assessment, July 24, 2026
Institute for the Study of War
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‘Up in smoke’: Attacks on ‘Russia’s Amazon’ bring Putin’s war closer to home
CNN