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Chris Kempczinski attributes McDonald's slower U.S. sales growth to inconsistent execution of value deals

McDonald's reported slower-than-expected U.S. sales growth in its second quarter, with CEO Chris Kempczinski noting that the company failed to execute its value strategy effectively across its restaurant system. While global same-store sales rose 1.3%, U.S. same-store sales grew by only 0.8%, falling short of analyst estimates. Kempczinski stated that the company does not have a strategy problem but rather struggled with inconsistent implementation by franchisees, who were responsible for many price points. Additionally, the company reported a net income of $2.36 billion, beating analyst expectations. To address the performance gap, the administration announced that Skye Anderson will lead the U.S. business as president, succeeding Joe Erlinger. The company plans to launch more national digital flash offers and simplify restaurant operations to improve customer service times. McDonald's aims to return to its expected growth trajectory by 2027, while its international markets continue to show stronger growth than the domestic market.

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