Kylie Jenner partners with Meta to market new smart glasses, sparking public debate over privacy and surveillance.
Meta has partnered with Kylie Jenner to design and market an entry-level line of smart glasses, a move that has triggered significant public backlash regarding privacy and personal safety. The collaborative campaign highlights concerns over how rapidly surveillance technology is evolving in the real world. Activists from the group Everyone Hates Elon have criticized the technology, noting that the glasses can record for up to three minutes of consecutive footage. While Meta plans to release a software update to disable the camera if the LED light is obscured, critics argue the devices can be used to secretly record people in public spaces. The group highlighted the potential for "abuse," particularly when users record others without their knowledge. Furthermore, Meta is testing "super sensing" prototypes capable of capturing photos and audio samples throughout the day. While the company claims it does not store all raw footage, the extracted metadata is used to train artificial intelligence. As technology outpaces current privacy laws, the glasses remain a point of contention for those wary of constant data collection.