Starbucks CEO Brian Niccol confirms the coffee chain will maintain the Pumpkin Spice Latte as a seasonal favorite.
Starbucks chair and CEO Brian Niccol confirmed that the iconic Pumpkin Spice Latte will remain a seasonal staple rather than a year-round offering. The coffee chain announced its 2026 fall menu on Monday, revealing that seasonal favorites like the Pumpkin Spice Latte and new drinks such as the Chaider will debut on August 25. Niccol noted that while the drink is highly popular, the company intends to keep it tied to the fall season to preserve its defining characteristics. The expanded lineup includes various pumpkin and banana-flavored beverages, such as the Iced Banana Bread Latte, which will remain on the menu beyond the fall season. Other new additions include the Pecan Cortado and a Hedgehog cake pop. The company also unveiled the PSL Society Collection, a line of merchandise including pumpkin-inspired drinkware and a signature hat.