Taco Bell CEO Chris Turner reports steady sales recovery following multistate cyclospora outbreak
Taco Bell is successfully recovering from a food-safety crisis caused by a multistate cyclospora outbreak. CEO Chris Turner noted that while the outbreak initially caused a 2% sales decline from late June through July 27, consumer demand has stabilized as the public recognizes the issue is industry-wide rather than specific to the brand. To mitigate the impact, the chain quickly removed shredded iceberg lettuce from Taylor Farms, the supplier identified by the FDA as the likely source of the parasite. The administration announced that the outbreak has sickened at least 1,947 people across nine states, with nearly 100 hospitalizations and no reported deaths. To regain consumer trust, the chain implemented aggressive value plays, including $1 "Tuesday drops" for lettuce-free items like the Mexican Pizza and Enchirito. These promotions have been highly successful, with the Mexican Pizza offer being one of the highest-performing in the chain's history. Despite a temporary 30% drop in foot traffic in mid-July, the brand remains in a strong position to recover due to its digital engagement and menu innovation.