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Taco Bell CEO Sean Tresvant works to restore consumer confidence following a multistate cyclospora outbreak.
Taco Bell CEO Sean Tresvant has initiated a series of strategic moves to recover the brand's reputation following a multistate cyclospora outbreak linked to shredded iceberg lettuce. The parasite, which causes cyclosporiasis, was identified by the FDA as originating from Taylor Farms lettuce sourced from central Mexico. The outbreak affected at least 1,947 people across nine states, with nearly 100 hospitalizations and no reported deaths. To mitigate the sales impact, the administration announced that Taco Bell completed the removal of all affected lettuce from its restaurants. The chain has since implemented aggressive value promotions, including $1