Tatyana Kim’s Wildberries faces massive inventory losses as Ukrainian drone strikes hit Russia’s largest online retailer’s warehouses.

Ukrainian drone strikes have devastated the logistics network of Wildberries, Russia’s largest online retailer and the country's equivalent to Amazon. The strikes, which targeted at least nine warehouses across regions including Moscow, Elektrostal, and Krasnodar, have destroyed billions of dollars worth of inventory. While the company accounts for 52% of all online orders in Russia, its vast scale has made it a significant target for Kyiv’s aerial campaign. Tatyana Kim, the founder of Wildberries, confirmed that the company has begun compensating some sellers for lost stock, though many small-business owners expressed frustration over the recent change in terms of service that exempts the company from liability for "force majeure" events like drone attacks. While the Kremlin maintains that the strikes target civilian areas, Ukrainian President Volodymyr Zelenskyy defended the moves as legitimate military strikes on facilities supplying components for drone production and navigation equipment. Analysts suggest the attacks are designed to undermine the Russian economy and break the illusion of domestic normality during the ongoing invasion of Ukraine.

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